Trending PR Campaigns
The CRM Goldmine Survey
Kerfuffle surveyed estate agency leaders and found that 82.4% believe their CRM databases contain untapped revenue. The research created a timely hook around forgotten customer records, while Greenhouse OS added scale with examples of migrating databases containing more than a million records and argued that AI could unlock their value.
Why it worked: It paired fresh, quantifiable fear (82.4% missing revenue) with vivid scale stats (1.2m records) and a timely AI fix journalists need to explain.
The lesson: Consider surveying leaders on a costly blind spot, quantify the loss, add a giant real-world example, then offer a credible, current solution.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| propertyindustryeye.com | Are estate agents sitting on a goldmine of untapped CRM data? | Friday 18th September, 2026 |