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The CRM Goldmine Survey

PR Campaign
Friday 18th September, 2026

Kerfuffle surveyed estate agency leaders and found that 82.4% believe their CRM databases contain untapped revenue. The research created a timely hook around forgotten customer records, while Greenhouse OS added scale with examples of migrating databases containing more than a million records and argued that AI could unlock their value.

Why it worked: It paired fresh, quantifiable fear (82.4% missing revenue) with vivid scale stats (1.2m records) and a timely AI fix journalists need to explain.

The lesson: Consider surveying leaders on a costly blind spot, quantify the loss, add a giant real-world example, then offer a credible, current solution.

Kerfuffle Greenhouse OS
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Coverage over time

How this story spread across the media

Publication Headline Date
propertyindustryeye.com Are estate agents sitting on a goldmine of untapped CRM data? Friday 18th September, 2026
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