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Top 10 Campaign in Fashion & Apparel · September 2026
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Top 10 Campaign
Fashion & Apparel · September 2026

BABYMETAL x Marvel Zombies Capsule Collection

PR Campaign
Tuesday 1st September, 2026

BABYMETAL and Marvel created a limited-edition capsule collection inspired by Marvel Zombies: War Zone, featuring a hoodie and T-shirt that rework classic Marvel characters through the band’s visual world. Available exclusively through Complex, the collaboration builds on BABYMETAL’s music appearing in a Marvel animation trailer and gives fans a collectible crossover to shop.

Why it worked: It hit a timely three-way hook—new Marvel Zombies release, exclusive Complex drop, and BABYMETAL’s existing Marvel tie-in—creating urgency and crossover fandom news.

The lesson: Consider pitching an exclusive, limited drop that piggybacks a fresh IP launch and a proven prior tie-in to guarantee coverage.

BABYMETAL Marvel
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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