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Shrek at Cosm
Cosm, Universal and DreamWorks Animation are reworking Shrek for Cosm’s giant 12K dome screens, turning the 2001 film into an immersive shared-reality experience. The hook is seeing familiar locations such as Shrek’s Swamp and Far Far Away expanded around the audience while the original film remains on screen.
Why it worked: It fused a beloved 25-year-old IP with a first-ever animated use of Cosm’s 12K dome tech, delivering a clear “new way to watch” milestone.
The lesson: Consider pitching a legacy hit reissued through a novel format or venue first, promising a specific, first-of-its-kind audience experience.
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