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Shrek at Cosm

PR Campaign
Wednesday 16th September, 2026

Cosm, Universal and DreamWorks Animation are reworking Shrek for Cosm’s giant 12K dome screens, turning the 2001 film into an immersive shared-reality experience. The hook is seeing familiar locations such as Shrek’s Swamp and Far Far Away expanded around the audience while the original film remains on screen.

Why it worked: It fused a beloved 25-year-old IP with a first-ever animated use of Cosm’s 12K dome tech, delivering a clear “new way to watch” milestone.

The lesson: Consider pitching a legacy hit reissued through a novel format or venue first, promising a specific, first-of-its-kind audience experience.

Cosm Universal DreamWorks Animation Reel FX
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