Trending PR Campaigns
Dérap’pas au Grand Rex
At Paris’s Grand Rex, rappers came together for “Dérap’pas”, using a live music event to put road-safety prevention in front of a younger audience. The collaboration gave a familiar public-safety message a more culturally relevant, media-friendly format.
Why it worked: It hijacked a hard-to-preach message with a one-night cultural moment—star rappers on a big stage—giving journalists a timely event peg.
The lesson: Consider recasting your dry advice as a live, celebrity-led spectacle tied to a fixed date and venue journalists can preview.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| actu.fr | Des places à 10 euros : les rappeurs Rim'K et Soso Maness en concert à Paris pour sensibiliser à la sécurité routière | Wednesday 16th September, 2026 |
| lemonde.fr | Dérap’pas au Grand Rex, à Paris : des rappeurs se mobilisent pour la prévention routière | Thursday 17th September, 2026 |
| lefigaro.fr | « Le rap peut transmettre de jolis messages » : au Grand Rex, un concours de hip-hop pour sensibiliser sur la sécurité routière | Friday 18th September, 2026 |