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#1 Campaign in Health & Wellbeing · September 2026
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#1 Campaign
Health & Wellbeing · September 2026

Fresh Finds Forward

PR Campaign
Thursday 17th September, 2026

Spotify launched Fresh Finds Forward, a free 12-month support programme for emerging artists featured on its Fresh Finds playlists. Alongside studio time and access to tools and partnerships, it offers production subscriptions and therapy, turning a playlist placement into practical support for what happens next.

Why it worked: It flipped a familiar playlist nod into a concrete benefits package (studio time, therapy, tools) with a clear, newsy eligibility trigger date.

The lesson: Consider bundling a common milestone into a tangible perk stack with a hard start date and free, no-catch access.

Spotify Electric Lady Studios Ocean Way Nashville LANDR Splice BetterHelp
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
unitedmasters.com Spotify’s LAUNCHED New Fresh Finds Program TO Help Independent Artists Build Their Careers — UnitedMasters Wednesday 26th May, 2021
theverge.com Spotify’s Fresh Finds Forward gives artists free studio time and more Thursday 17th September, 2026
musicbusinessworldwide.com Spotify to give 10,000 indie artists a year free US studio time, software, and six months of therapy - Music Business Worldwide Thursday 17th September, 2026
musicbusinessworldwide.com Spotify to induct 10,000 indie artists a year into ‘Fresh Finds Forward’ program, with benefits including free studio time, software, and therapy sessions - Music Business Worldwide Thursday 17th September, 2026
musicweek.com Spotify launches Fresh Finds Forward programme as 'support system' for next-gen independent artists | Digital | Music Week Thursday 17th September, 2026
hiphop-n-more.com Spotify Announces Fresh Finds Forward to Support 10,000 Emerging Artists; Offering Free Studio Time & Other Tools | HipHop-N-More Thursday 17th September, 2026
variety.com Spotify Launches Fresh Finds Forward Program to Support Emerging Independent Musicians Thursday 17th September, 2026
rollingstone.com Spotify Launches Fresh Finds Forward to Support 10,000 New Independent Artists Friday 18th September, 2026
gadgethacks.com Spotify Fresh Finds Forward Program: Eligibility Explained << Cord Cutters :: Gadget Hacks Friday 18th September, 2026
notnoise.co Spotify's Fresh Finds Forward Adds Another Gate After the Playlist | NotNoise Monday 21st September, 2026
artistrack.com Spotify Fresh Finds Forward Program 2026: Complete Guide Tuesday 22nd September, 2026
artistrack.com How to Get on Spotify Fresh Finds 2026 (Algorithm Guide) Tuesday 22nd September, 2026
artistrack.com Spotify Fresh Finds Forward Eligibility 2026: The Complete Artist Guide Thursday 24th September, 2026
artistrack.com Spotify Fresh Finds Forward Perks: Claim LANDR & Splice Free Saturday 26th September, 2026
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