All PR Campaigns › Tonto el que no lea

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.

Last 7 days Last 30 days Last Quarter This Quarter

Back

Tonto el que no lea

PR Campaign

Thursday 17th September, 2026

The University of Valladolid’s Faculty of Philosophy and Arts turned a familiar playground insult into “Tonto el que no lea” (“Only fools don’t read”), inviting the public to read together outdoors in its gardens. The playful reframing, prompted by falling PISA reading scores, gives a simple reading event a sharper cultural hook.

Why it worked: It hijacked a cheeky playground taunt to instantly frame a timely PISA-decline problem with a clear, visual, one-line call to action.

The lesson: Consider flipping a well-known saying into a bold imperative tied to a fresh data point, then stage a simple public moment.

University of Valladolid

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
abc.es	'Tonto el que no lea', la iniciativa de la Universidad de Valladolid para mejorar en lectura	Thursday 17th September, 2026

Want PR opportunities like this for your brand?

Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

Try it free →

Similar Automotive and Retail Campaigns

These automotive and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

Elton John Impact Awards Expansion

P&G and iHeartMedia turn an award into an audio awards series.

P&G iHeartMedia

A Nosa Verbena (The Verbena Revival)

Estrella Galicia funds revival of endangered Galician village verbenas.

Estrella Galicia

Hot Wheels Legends Tour UK 2026

Hot Wheels runs UK talent hunt to turn a modified car into a die‑cast toy.

Hot Wheels / Mattel

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.