Trending PR Campaigns
The Data Centre Resilience Gap Report
FM sponsored a global Economist Enterprise study of 1,800 data-centre executives, revealing that while most organisations manage individual threats, fewer than a third test how compound shocks could spread across interconnected systems. The research created a clear, timely hook around the hidden risks behind the AI data-centre boom, giving trade media useful statistics and industry tensions to explore.
Why it worked: It paired exclusive, large-sample data with a contrarian finding—booming AI buildouts lack compound-shock testing—creating urgency and quotable stats.
The lesson: Consider commissioning a broad survey that quantifies an overlooked systemic risk, then spotlight a counterintuitive gap with clear, headline-ready numbers.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| insurancebusinessmag.com | Most data center risks are managed in silos, report finds | Insurance Business | Thursday 17th September, 2026 |
| rmaindia.org | Data Center Risks Remain Siloed | Thursday 17th September, 2026 |
| insurancebusinessmag.com | Data centre growth outpaces resilience planning, survey finds | Insurance Business | Friday 18th September, 2026 |