Trending PR Campaigns
Lidl Community Vote Fund
Lidl is giving Lidl Plus users a say in how its next £500,000 charity fund is distributed. Customers can vote for one of five vetted local causes in their area, turning routine loyalty-app engagement into a nationwide community funding decision.
Why it worked: It turned a loyalty app into a public decision-making tool, backed by deprivation data, creating timely, localized stakes journalists could map.
The lesson: Consider letting your audience allocate a fixed budget via a simple vote, using third‑party data to validate and localize the choices.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| voda.org.uk | Lidl Community Fund - VODA | Thursday 13th April, 2023 |
| lidl.co.uk | LIDL GB ANNOUNCES LATEST COMMUNITY FUND RECIPIENTS, SUPPORTING OVER 75 LOCAL GOOD CAUSES - Lidl Great Britain | Wednesday 6th August, 2025 |
| thegrocer.co.uk | Lidl lets app users vote for local charities to access £500k fund | Thursday 17th September, 2026 |
| lidl-ni.co.uk | New 'Lidl Green Fund' Launched to Award Sustainable Community Projects Across Northern Ireland - Lidl Northern Ireland | — |