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Top 3 Campaign in Automotive · September 2026
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Top 3 Campaign
Automotive · September 2026

The 100% Recycled EV Battery Cell

PR Campaign
Thursday 17th September, 2026

Porsche and recycling specialist Cylib produced an EV battery cell whose cathode uses 100% recycled lithium, nickel, cobalt and manganese. The milestone turns end-of-life Porsche batteries into new battery material, creating a clear proof point around closing the EV battery loop and preparing for tougher European recycling rules.

Why it worked: It hit a regulation-timed proof point: a tested, 100% recycled cathode tied to EU battery-passport traceability, not just a pledge.

The lesson: Consider pitching a verifiable “closed loop” demo synced to an imminent rule change, with audited tracking and a date customers will feel.

Porsche Cylib
13 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
interestingengineering.com A Swedish Firm Has Created the World's First Fully-Recycled EV Battery Friday 12th November, 2021
motor1.com Porsche Makes First EV Cell Using 100% Recycled Cathode Materials Thursday 17th September, 2026
electrive.com Porsche produces cathode active materials from recycled raw materials - electrive.com Thursday 17th September, 2026
insideevs.com Porsche Is Working On Making Batteries From Its Own Recycled Materials Thursday 17th September, 2026
automotiveworld.com Porsche and cylib produce cells from 100% recycled cathode | Automotive World Friday 18th September, 2026
autoblog.com Porsche Has Found A Way To Turn Dead EV Batteries Into New Battery Cells - Autoblog Friday 18th September, 2026
thenextweb.com Porsche has built a battery cell whose cathode is entirely recycled from its own old packs Friday 18th September, 2026
autoweek.com Porsche Builds New EV Batteries from Old Ones Friday 18th September, 2026
interestingengineering.com EV-maker produces battery cells using recycled cathode active material Saturday 19th September, 2026
auto-mania.fr Porsche Makes First EV Battery Cell Entirely From Recycled Materials | Automania Sunday 20th September, 2026
gm.com How recycled minerals from GM EV batteries are helping power new ones Tuesday 22nd September, 2026
interestingengineering.com GM builds new EV batteries with 100% recycled critical minerals Wednesday 23rd September, 2026
recyclingproductnews.com New GM EVs powered with 100% recycled batteries Thursday 24th September, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

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