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McLaren Manual Supercar Tease

PR Campaign
Monday 20th July, 2026

McLaren teased a limited-edition supercar that appears to bring back the manual gearbox, using footage of its historic M6GT, a pull-back shot of a gear shifter and Bruce McLaren’s own words to build anticipation ahead of its Monterey Car Week debut.

Why it worked: It fused a scarce throwback (true manual) with a founder’s prophecy and a hard launch date at Monterey—creating urgent, credible FOMO.

The lesson: Consider pairing a scarce reversal of trend with archival founder audio and a firm reveal date; pitch it as limited, inevitable, and imminent.

McLaren
17 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
motor1.com Is McLaren Really Bringing Back The Manual Gearbox? Monday 20th July, 2026
autoblog.com McLaren May Be Building The Manual Hypercar Ferrari Just Revived - Autoblog Monday 20th July, 2026
carbuzz.com McLaren May Be About To Launch Its First Manual Supercar Since The F1 Monday 20th July, 2026
whichcar.com.au McLaren to revive manual gearbox in ultra-exclusive new supercar? Monday 20th July, 2026
jalopnik.com Word On The Street Says McLaren Is Working On A Manual Hypercar Called The P50 - Jalopnik Wednesday 22nd July, 2026
carbuzz.com McLaren Just Confirmed The Manual News We've Been Hoping For Wednesday 12th August, 2026
motor1.com McLaren Teases Its First Manual Supercar In Decades Wednesday 12th August, 2026
caranddriver.com McLaren Teases a New Supercar with a Manual Shifter Reminiscent of the M6GT Wednesday 12th August, 2026
autotrader.co.nz McLaren is bringing back the manual transmission – Auto Trader NZ Wednesday 12th August, 2026
autoexpress.co.uk We’re days away from seeing McLaren’s new manual supercar and this is what we know | Auto Express Wednesday 12th August, 2026
autonext.co McLaren P50 teaser: manual supercar debuts 14 August Thursday 13th August, 2026
roadandtrack.com Whoa: McLaren Just Teased a New Car with a Manual Transmission, and It’s Coming This Friday Thursday 13th August, 2026
thedrive.com McLaren Revives Manual in First Stick-Shift Supercar Since F1 Friday 14th August, 2026
autocar.co.uk Stunning new McL 6GT is first manual McLaren since the F1 Friday 14th August, 2026
roadandtrack.com McLaren’s New MCL 6GT Joins the Past with the Future Through a Manual Gearbox Friday 14th August, 2026
topgear.com This is the new McL 6GT: the first manual McLaren since 1992’s F1 | Top Gear Friday 14th August, 2026
caranddriver.com Better Late Than Never: McLaren Brings Back a Manual Gearbox with the Sleek McL 6GT Friday 14th August, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

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