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Top 10 Campaign in Fashion & Apparel · September 2026
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Top 10 Campaign
Fashion & Apparel · September 2026

Calvin Klein Feel the Fit: Jung Kook

PR Campaign
Thursday 17th September, 2026

Calvin Klein released a new chapter of its “Feel the Fit” denim campaign starring Jung Kook. The film turns the sound of a zip and the movement of well-fitting jeans into a choreographed musical moment, giving the seasonal product launch a polished pop-culture hook.

Why it worked: It piggybacked on Jung Kook’s real-time fan economy, using an ASMR zipper-to-beat device that converted a routine product drop into pop news.

The lesson: Consider turning a mundane product sound into a rhythmic motif with a celebrity or subculture figure and pitch it as a micro-music moment.

Calvin Klein
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
yes-sir.gr Jung Kook x Calvin Klein: το denim βρίσκει ξανά τον ρυθμό του - Yes Sir Thursday 17th September, 2026
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