Trending PR Campaigns
Calvin Klein Feel the Fit: Jung Kook
Calvin Klein released a new chapter of its “Feel the Fit” denim campaign starring Jung Kook. The film turns the sound of a zip and the movement of well-fitting jeans into a choreographed musical moment, giving the seasonal product launch a polished pop-culture hook.
Why it worked: It piggybacked on Jung Kook’s real-time fan economy, using an ASMR zipper-to-beat device that converted a routine product drop into pop news.
The lesson: Consider turning a mundane product sound into a rhythmic motif with a celebrity or subculture figure and pitch it as a micro-music moment.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| yes-sir.gr | Jung Kook x Calvin Klein: το denim βρίσκει ξανά τον ρυθμό του - Yes Sir | Thursday 17th September, 2026 |