Trending PR Campaigns
Go Vacation on Location
Los Angeles Tourism partnered with Expedia and Hollywood location managers on a video series guiding film fans around famous filming locations. The hook is putting the real people behind productions in front of the camera to reveal the city through the places audiences recognise from screen.
Why it worked: It flips the spotlight onto insider guides—union location managers—creating a timely set‑jetting service with built‑in celebrity IP and bookable routes via Expedia.
The lesson: Consider drafting niche, behind‑the‑scenes pros as on‑camera hosts and pair their tour with an immediate action button—map, calendar, or checkout.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | ‘Go Vacation on Location’ with Hollywood Location Managers in New Expedia Video Series (EXCLUSIVE) | Wednesday 16th September, 2026 |
| travelandtourworld.com | Los Angeles Travel Boom: Hollywood Film Locations Transform Into Global Visitor Experiences - Travel And Tour World | Wednesday 16th September, 2026 |
| travelandtourworld.com | Los Angeles Travel Boom: Hollywood Film Locations Transform Into Global Visitor Experiences - Travel And Tour World | Wednesday 16th September, 2026 |