Trending PR Campaigns
Entrepreneurship Starts at Home
Shift Canada commissioned a Nanos Research poll exploring what drives young Canadians towards entrepreneurship. The study found that those exposed to family businesses were twice as likely to have entrepreneurial parents, creating a timely news hook around Canada’s declining start-up rates and the influence of early role models.
Why it worked: It paired fresh, proprietary polling with a counterintuitive driver—parental exposure—tied to Canada’s “entrepreneurship drought,” giving reporters timely, data-led context.
The lesson: Consider commissioning a quick poll that pinpoints an unexpected early-life predictor for a current decline, then pitch it as the missing lever.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| torontosun.com | Want to be your own boss? New poll shows it starts at home | Wednesday 16th September, 2026 |