Trending PR Campaigns
Futuristic Fight Club
REK staged a preview bout in which professional fighters controlled humanoid robots through VR headsets, turning a San Francisco boxing gym into a metal-on-metal fight night. The unusual spectacle built anticipation for a larger nightclub event billed as the world’s first VR-controlled humanoid fight.
Why it worked: They engineered a live, first-of-its-kind demo—pro fighters teleoperating robots via VR—creating a tangible “see-it-now” milestone and irresistible visuals.
The lesson: Consider staging a public, first-ever live trial with credible pros operating your product—invite media to witness and compare outcomes on-the-spot.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| futurism.com | Humanoid Robots Are Beating Each Other to Pulp in an Underground Fight Club | Wednesday 13th August, 2025 |
| eweek.com | Robot Fight Club Powered By VR Will 'Be The Next UFC' | eWeek | Friday 15th August, 2025 |
| abc7news.com | VR-controlled fighting humanoid robots battle in San Francisco - ABC7 San Francisco | Wednesday 24th September, 2025 |
| thenews.com.pk | First-ever cage fight pits human fighter against 6-foot ‘Terminator’ robot | Trending | thenews.com.pk | Monday 21st September, 2026 |