Trending PR Campaigns
Wild Thing Wines for Born Free
Vintage Roots created Wild Thing, a range of organic vegan wines, Prosecco and lager, with profits supporting the Born Free Foundation’s animal welfare and conservation work. The campaign links ethical drinking with a recognisable wildlife charity, giving the product a purpose beyond its category.
Why it worked: It paired a routine purchase (wine) with a clear per-bottle donation and a famous spokesperson quote, creating a timely, charitable news peg.
The lesson: Consider tying an everyday product to a per-unit donation with a credible advocate quote and simple recycling tip for editors.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| vintageroots.co.uk | Wild Thing Merlot | Vintage Roots | Friday 28th February, 2014 |
| vintageroots.co.uk | Wild Thing Duo | Gift Boxed Organic Wines | Vintage Roots | Friday 28th February, 2014 |
| mygreenpod.com | Vintage Roots Wild Thing – sauvignon blanc - My Green Pod | Friday 9th June, 2017 |
| vintageroots.co.uk | Wild Thing Wines, Wines for Nature By Nature | Wednesday 20th December, 2023 |
| englandnaturally.com | Wild Thing organic vegan wines (helps Born Free charity) | Tuesday 15th September, 2026 |