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The best PR campaigns right now, ranked by coverage. Updated daily.
Top 10 Campaign in Retail · September 2026
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Top 10 Campaign
Retail · September 2026

Wild Thing Wines for Born Free

PR Campaign
Tuesday 15th September, 2026

Vintage Roots created Wild Thing, a range of organic vegan wines, Prosecco and lager, with profits supporting the Born Free Foundation’s animal welfare and conservation work. The campaign links ethical drinking with a recognisable wildlife charity, giving the product a purpose beyond its category.

Why it worked: It paired a routine purchase (wine) with a clear per-bottle donation and a famous spokesperson quote, creating a timely, charitable news peg.

The lesson: Consider tying an everyday product to a per-unit donation with a credible advocate quote and simple recycling tip for editors.

Vintage Roots Wild Thing
5 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
vintageroots.co.uk Wild Thing Merlot | Vintage Roots Friday 28th February, 2014
vintageroots.co.uk Wild Thing Duo | Gift Boxed Organic Wines | Vintage Roots Friday 28th February, 2014
mygreenpod.com Vintage Roots Wild Thing – sauvignon blanc - My Green Pod Friday 9th June, 2017
vintageroots.co.uk Wild Thing Wines, Wines for Nature By Nature Wednesday 20th December, 2023
englandnaturally.com Wild Thing organic vegan wines (helps Born Free charity) Tuesday 15th September, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

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