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About a Hero
Tuesday 15th September, 2026
Pressman Film and Utopia created a docu-mystery featuring a synthetic Werner Herzog, generated by KASPAR, an AI trained with Herzog’s permission on his body of work. The unusual film explores authorship, consent and machine-made meaning, with screenings followed by Q&As involving the AI itself, giving the project a strong hook for film and technology coverage.
Why it worked: The permissioned, synthetic-voice Herzog plus live Q&As with the AI turned a hot-button ethics debate into a time-stamped, coverable event.
The lesson: Consider staging a live demo or Q&A with your product’s “unconventional protagonist” to crystallize a broader controversy into news.
Pressman Film
Utopia
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| voicesofvr.com | #1493: "About a Hero" Doc Written by AI Trained on Werner Herzog Corpus Blends Realities and Opens IDFA - Voices of VR Podcast | Thursday 14th November, 2024 |
| voicesofvr.com | #1493: "About a Hero" Doc Written by AI Trained on Werner Herzog Corpus Blends Realities and Opens IDFA - Voices of VR Podcast | Thursday 14th November, 2024 |
| hollywoodreporter.com | AI Trained in Werner Herzog Works Wrote Film 'About a Hero' | Friday 15th November, 2024 |
| thefilmverdict.com | About a Hero - The Film Verdict | Friday 15th November, 2024 |
| variety.com | 'About a Hero' Review: A Deepfaked Werner Herzog Tackles AI | Sunday 17th November, 2024 |
| cphdox.dk | About a Hero - CPH:DOX:CPH:DOX | Tuesday 25th February, 2025 |
| indiewire.com | ‘About a Hero,’ AI-Generated Docu-Mystery Featuring Synthetic Werner Herzog, Debuts Trailer — Watch | Tuesday 15th September, 2026 |