Trending PR Campaigns
Planetoid Raiders Theme Song Kickstarter Launch
Wandering Planet Toys introduced its Planetoid Raiders retro action-figure line ahead of a Kickstarter campaign, pairing vintage-inspired alien toys with an original, Star Trek-style love theme. The deliberately nostalgic combination of knock-off space toys, theatrical music and collectible extras gave entertainment media a playful story to cover.
Why it worked: It earned coverage by offering an exclusive first-listen to a Star Trek–style theme as the timed trigger for a Kickstarter launch.
The lesson: Consider pairing your launch with an exclusive cultural pastiche (song, trailer, cover art) that media can debut ahead of crowdfunding.
Coverage over time
How this story spread across the media