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Apple’s Must-See TV

PR Campaign

Tuesday 15th September, 2026

Apple TV+ built its comedy reputation through award-winning shows, culminating in Widow’s Bay winning a record 14 Emmys. The platform supported the awards push with themed FYC events at the Culver Hotel and Hollywood Forever Cemetery, turning the show’s haunted setting into a press-friendly experience.

Why it worked: It hit during Emmys week with a clean, countable record-breaker and photogenic FYC stunts that literalized the show’s haunted world.

The lesson: Consider staging an immersive, camera-ready pop-up that turns your premise into visuals and hard numbers tied to a live news moment.

Apple TV+

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Coverage over time

How this story spread across the media

Publication	Headline	Date
vulture.com	Apple’s Must-See TV: How It Keeps Winning Comedy Emmys	Tuesday 15th September, 2026

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