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ManningCast: Heist

PR Campaign
Tuesday 8th September, 2026

Omaha Productions revealed the new ManningCast season with a playful heist short film, in which Peyton and Eli Manning attempt to break into Roger Goodell’s office and alter the NFL schedule. The star-packed film features Travis and Jason Kelce, Andy Reid, Paul Rudd, Anne Hathaway, Larry David and others, turning a routine schedule announcement into entertainment.

Why it worked: It hijacked a dull schedule drop with a cinematic heist reveal and A‑list, cross‑genre cameos—including Goodell—creating real entertainment news.

The lesson: Consider turning a routine release into a mini-genre film with unexpected cross-domain cameos and a reveal baked into the plot.

Omaha Productions ESPN
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
hollywoodreporter.com 2026 ESPN Manningcast Schedule Release Heist Video From Omaha Tuesday 8th September, 2026
bleedingcool.com ManningCast Schedule Release Is As Over-the-Top As You Would Expect Wednesday 9th September, 2026
usatoday.com Kansas City Chiefs stars appear in ManningCast 2026 schedule reveal - Yahoo Sports Monday 14th September, 2026
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