Trending PR Campaigns
ManningCast: Heist
Omaha Productions revealed the new ManningCast season with a playful heist short film, in which Peyton and Eli Manning attempt to break into Roger Goodell’s office and alter the NFL schedule. The star-packed film features Travis and Jason Kelce, Andy Reid, Paul Rudd, Anne Hathaway, Larry David and others, turning a routine schedule announcement into entertainment.
Why it worked: It hijacked a dull schedule drop with a cinematic heist reveal and A‑list, cross‑genre cameos—including Goodell—creating real entertainment news.
The lesson: Consider turning a routine release into a mini-genre film with unexpected cross-domain cameos and a reveal baked into the plot.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hollywoodreporter.com | 2026 ESPN Manningcast Schedule Release Heist Video From Omaha | Tuesday 8th September, 2026 |
| bleedingcool.com | ManningCast Schedule Release Is As Over-the-Top As You Would Expect | Wednesday 9th September, 2026 |
| usatoday.com | Kansas City Chiefs stars appear in ManningCast 2026 schedule reveal - Yahoo Sports | Monday 14th September, 2026 |