Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 5 Campaign September 2026
Back
Top 5 Campaign
All Sectors · September 2026

Swift Investigates Her Own Emmys Appearance

PR Campaign
Tuesday 15th September, 2026

At the 2026 Emmys, Meta created a pre-recorded Law & Order: SVU sketch starring Taylor Swift and Mariska Hargitay. Swift played a rookie detective investigating whether Swift herself would attend the ceremony, turning her celebrity presence into a playful mystery packed with Easter eggs and familiar SVU references.

Why it worked: It hijacked Emmys night by resolving the “Will she show?” speculation with a surprise meta-cameo revealed via a pre-taped SVU parody.

The lesson: Consider pre-issuing a playful “will they/won’t they” mystery solved by a surprise pre-tape that drops during a live tentpole.

Meta NBC Law & Order: Special Victims Unit
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
thewrap.com Taylor Swift Cameos in a Meta ‘SVU’ Sketch With Mariska Hargitay at the Emmys Tuesday 15th September, 2026
billboard.com Taylor Swift Makes Surprise Emmys Cameo to Unpack Swiftie-Coded Easter Eggs With Detective Olivia Benson Tuesday 15th September, 2026
harpersbazaar.com Taylor Swift Makes a Surprise Cameo During the 2026 Emmy Awards Tuesday 15th September, 2026
hollywoodreporter.com Taylor Swift Makes Surprise Cameo During Pre-Taped Emmys Segment With Mariska Hargitay Tuesday 15th September, 2026
nbc.com Taylor Swift Guest Stars on SVU in Shock Emmys Moment — and Drops a New Easter Egg? Tuesday 15th September, 2026
people.com Taylor Swift Finally Makes an SVU Cameo in Surprise 2026 Emmys Skit with Longtime Pal Mariska Hargitay (and Yes, Even Her Cat Joined in) Tuesday 15th September, 2026
vanityfair.com Taylor Swift Makes Surprise Appearance at the Emmys 2026—With the Help of Both Olivia Bensons | Vanity Fair Tuesday 15th September, 2026
nme.com Watch Taylor Swift make surprise appearance at the 2026 Emmys Tuesday 15th September, 2026
deadline.com Emmys Producers Dish On Taylor Swift ‘SVU’ Sketch (Including The Easter Eggs), Mariska Hargitay’s Hosting Chops, Dolly Parton Tribute & More Tuesday 15th September, 2026
hollywoodreporter.com 2026 Emmys Producers Explain How They Pulled Off Taylor Swift Cameo Tuesday 15th September, 2026
billboard.com How Did Taylor Swift’s Cat End Up on Emmys’ ‘Law & Order: SVU’ Sketch? Here’s What Star Kelli Giddish Revealed Wednesday 16th September, 2026
instyle.com Taylor Swift Stars in a 'Law & Order: SVU' Emmys Sketch Friday 18th September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.