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Zelda 40th Anniversary Free Digital Collectibles

PR Campaign
Tuesday 8th September, 2026

To mark The Legend of Zelda’s 40th anniversary, Nintendo added free digital rewards to its Nintendo Today app. Fans can collect daily Zelda cards, complete quizzes to unlock missed cards and wallpapers, and use Zelda-themed calendar animations, turning a routine anniversary promotion into an ongoing digital treasure hunt.

Why it worked: It tied a major anniversary to a daily, zero-paywall mechanic (streak-based digital drops + quizzes), creating fresh, repeatable news moments.

The lesson: Consider packaging your milestone into a free, time-boxed daily drop with a micro-challenge that unlocks make-good rewards for missed days.

Nintendo The Legend of Zelda
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