Trending PR Campaigns
Better Call Odenkirk
During Emmy night, Los Angeles mayoral candidate Nithya Raman released a 30-second advert voiced by Bob Odenkirk. Framed as a tongue-in-cheek “For Your Consideration” spot, it borrowed the language of awards campaigning to argue that Raman would fight to keep Hollywood jobs in Los Angeles.
Why it worked: It hijacked the Emmys’ FYC ritual with Bob Odenkirk’s voice, turning a live, industry-specific tentpole into a policy news moment.
The lesson: Consider piggybacking a live tentpole with a familiar insider format and a surprising celebrity narrator to deliver your policy or product claim.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| deadline.com | Better Call Odenkirk: Watch L.A. Mayoral Candidate Nithya Raman’s FYC Ad Voiced By Emmy Winner; Spot To Run During TV’s Big Night | Monday 14th September, 2026 |
| usatoday.com | 'Better Call Saul' Bob Odenkirk steps into LA mayor race through ad | Tuesday 15th September, 2026 |
| avclub.com | Microdramas have officially reached the "co-opted by politicians" level of cultural ubiquity | Friday 25th September, 2026 |