Trending PR Campaigns
My Hydronyms Are Lake and Ontario
After Donald Trump proposed renaming Lake Ontario “Lake America”, Lloyd Rang turned his witty response — “my hydronyms are Lake and Ontario” — into T-shirts, hats and sweatshirts. He partnered with Swim Drink Fish to donate $10 from every sale towards protecting and restoring the lake.
Why it worked: It hijacked a breaking geopolitical flashpoint with a witty, insider term (“hydronyms”), then converted outrage into a concrete $10-per-item action.
The lesson: Consider reframing a polarizing headline with a clever, niche term on merch and pledge a fixed-dollar donation per sale.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| durhamregion.com | Lake Ontario pride spurs Clarington-born charitable effort | Friday 11th September, 2026 |
| globalnews.ca | Lake Ontario merchandise turns Trump order into fundraiser to protect the lake - National | Globalnews.ca | Friday 11th September, 2026 |