All PR Campaigns › The World’s Largest Alfajor

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.

Last 7 days Last 30 days Last Quarter This Quarter

Back

The World’s Largest Alfajor

PR Campaign

Thursday 3rd September, 2026

Cafecito BA staged a live attempt to create the world’s largest alfajor at its free Buenos Aires coffee festival, with Spreen joining the preparation and an official Guinness World Records judge overseeing the result. The oversized sweet gave the otherwise familiar food event a clear, visual headline hook.

Why it worked: The built-in Guinness verification turned a routine festival into a hard-news, record-chase with a simple, irresistible visual payoff.

The lesson: Consider attaching an official, certifiable test or record attempt to your event so journalists get a deadline, judge, and headline.

Cafecito BA Spreen

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
lanacion.com.ar	El alfajor más grande del mundo: dónde será el intento por romper el Récord Guinness este fin de semana - LA NACION	Thursday 3rd September, 2026

Want PR opportunities like this for your brand?

Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

Try it free →

Similar Travel and Retail Campaigns

These travel and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

Kellogg’s Football Camps Tesco Takeover

Kellogg’s staged a Tesco football takeover to promote 39,000 free camp places.

Free Home Cleanings for Robot Training

Free cleanings filmed to gather robot-training data.

The Wimbledon Court in Central Park

Pop‑up Wimbledon grass court and public play activation in Central Park.

The All England Lawn Tennis Club (Wimbledon)

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.