Trending PR Campaigns
King James Deepfake Ad
Ken Paxton’s Senate campaign released an AI-generated video depicting James Talarico delivering a fabricated sermon about gender and Christianity. By turning Talarico’s real remarks into an outrageous “King James” monologue, the campaign created a deliberately inflammatory attack designed to provoke political and media attention.
Why it worked: It weaponized a timely verification crisis—an AI deepfake in a neck-and-neck race—forcing newsrooms into urgent fact-check coverage.
The lesson: Consider staging a verifiable authenticity test—release two near-identical assets (one synthetic), then invite reporters to spot and debunk the fake.
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