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G+RLS Gaming Inclusion Survey
GamesRadar+ partnered with YouGov to survey 1,149 UK and US gamers, revealing that 48% of women do not feel welcomed or represented by gaming culture. The headline data gave its new G+RLS podcast a timely, newsworthy reason to start a wider conversation about women’s experiences in gaming.
Why it worked: It paired fresh, statistically solid YouGov data with a clear counter to the “gaming is inclusive” narrative, timed to launch a podcast anchor.
The lesson: Consider commissioning a quick, representative poll that quantifies a hidden friction, then debut the stat as a launch peg for your new format.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| gamesradar.com | 48% of women say the gaming community and culture do not welcome or represent them | GamesRadar+ | Thursday 10th September, 2026 |
| tierragamer.com | El gaming presume inclusión, pero casi la mitad de las mujeres no se siente representada | Friday 11th September, 2026 |