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G+RLS Gaming Inclusion Survey

PR Campaign
Thursday 10th September, 2026

GamesRadar+ partnered with YouGov to survey 1,149 UK and US gamers, revealing that 48% of women do not feel welcomed or represented by gaming culture. The headline data gave its new G+RLS podcast a timely, newsworthy reason to start a wider conversation about women’s experiences in gaming.

Why it worked: It paired fresh, statistically solid YouGov data with a clear counter to the “gaming is inclusive” narrative, timed to launch a podcast anchor.

The lesson: Consider commissioning a quick, representative poll that quantifies a hidden friction, then debut the stat as a launch peg for your new format.

Future Publishing
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