Trending PR Campaigns
Bratz x LUAR Limited-Edition Dolls
To mark Bratz’s 25th anniversary, Bratz and LUAR created limited-edition Yasmin and Carlos dolls dressed in custom LUAR designs. The collaboration turns the shared language of bold, individual style into collectible dolls, giving fashion and pop-culture media a timely anniversary hook.
Why it worked: A timely 25th‑anniversary hook plus a scarcity drop with designer‑created outfits gave fashion media a news peg and shoppable urgency.
The lesson: Consider timing a limited run to a milestone and pair it with a buzzy creator’s exclusive design to give outlets a clear peg.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ktla.com | Bratz marks 25th anniversary with new dolls, podcast | KTLA | Tuesday 19th May, 2026 |
| wwd.com | Luar and Bratz Collaborate on Line of Special Edition Fashion Dolls | Wednesday 9th September, 2026 |
| complex.com | Bratz and LUAR Team Up for Limited-Edition Doll Collab | Thursday 10th September, 2026 |