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Top 10 Campaign in Fashion & Apparel · September 2026
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Top 10 Campaign
Fashion & Apparel · September 2026

Bratz x LUAR Limited-Edition Dolls

PR Campaign
Wednesday 9th September, 2026

To mark Bratz’s 25th anniversary, Bratz and LUAR created limited-edition Yasmin and Carlos dolls dressed in custom LUAR designs. The collaboration turns the shared language of bold, individual style into collectible dolls, giving fashion and pop-culture media a timely anniversary hook.

Why it worked: A timely 25th‑anniversary hook plus a scarcity drop with designer‑created outfits gave fashion media a news peg and shoppable urgency.

The lesson: Consider timing a limited run to a milestone and pair it with a buzzy creator’s exclusive design to give outlets a clear peg.

Bratz LUAR
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
ktla.com Bratz marks 25th anniversary with new dolls, podcast | KTLA Tuesday 19th May, 2026
wwd.com Luar and Bratz Collaborate on Line of Special Edition Fashion Dolls Wednesday 9th September, 2026
complex.com Bratz and LUAR Team Up for Limited-Edition Doll Collab Thursday 10th September, 2026
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