Trending PR Campaigns
Waffle House Has Something for You
After criticism of No Knife Chicken & Waffles’ $15–$45 menu prices, owner DaBaby defended the restaurant’s homemade food and told budget-conscious diners that “Waffle House has something for you”. The playful public spat gave the new Charlotte restaurant a simple, quotable hook that earned music and local-news coverage.
Why it worked: It sparked a timely price-war narrative by name-checking Waffle House, creating an easy conflict frame and a viral, quotable line.
The lesson: Consider provoking a friendly comparison with a household-name alternative to frame your value, then defend it with one crisp quote.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| complex.com | DaBaby on People Criticizing His $45 Waffles: ‘They Should’ve Went to Waffle House’ | Thursday 10th September, 2026 |
| billboard.com | DaBaby Claps Back at Critics of His New Restaurant’s Prices: ‘Waffle House Has Something for You’ | Thursday 10th September, 2026 |
| thegrio.com | DaBaby has a message for critics of his restaurant’s $45 waffle: ‘Go to Waffle House’ | Friday 11th September, 2026 |
| thegrio.com | DaBaby has a message for critics of his restaurant’s $45 waffle: ‘Go to Waffle House’ | Friday 11th September, 2026 |