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Waffle House Has Something for You

PR Campaign
Thursday 10th September, 2026

After criticism of No Knife Chicken & Waffles’ $15–$45 menu prices, owner DaBaby defended the restaurant’s homemade food and told budget-conscious diners that “Waffle House has something for you”. The playful public spat gave the new Charlotte restaurant a simple, quotable hook that earned music and local-news coverage.

Why it worked: It sparked a timely price-war narrative by name-checking Waffle House, creating an easy conflict frame and a viral, quotable line.

The lesson: Consider provoking a friendly comparison with a household-name alternative to frame your value, then defend it with one crisp quote.

No Knife Chicken & Waffles DaBaby
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