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Travel · September 2026
Intrepid Travel’s Not Hot List 2027
Wednesday 9th September, 2026
Intrepid Travel published its annual ‘Not Hot List’, spotlighting ten lesser-known destinations for 2027. By framing quiet, overlooked places as the antidote to overtourism—and supporting the list with visitor numbers, local initiatives and new infrastructure—the brand created a timely travel story for media to cover.
Why it worked: It reframed overtourism fatigue with a contrarian “Not Hot List,” backed by hard visitor numbers and imminent infrastructure updates.
The lesson: Consider pitching a “Not This, Try That” swap list using fresh stats and near-term openings to solve a widely felt pain.
Intrepid Travel
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| travelweekly.com.au | Intrepid launches its 2027 Not Hot List in bid to tackle overtourism - Travel Weekly | Wednesday 9th September, 2026 |
| travelweekly.co.uk | Intrepid Travel releases ‘Not Hot List’ of less-visited destinations for 2027 - News | Wednesday 9th September, 2026 |
| afar.com | Intrepid's 2027 Not Hot List Names 10 Emerging Destinations - AFAR | Wednesday 9th September, 2026 |
| wanderlustmagazine.com | Intrepid reveals Not Hot List for travel in 2027 - Wanderlust | Thursday 10th September, 2026 |
| timeout.com | The emerging travel destinations to visit in 2027 – from northern Kenya to a quiet Greek island | Thursday 10th September, 2026 |
| travelandtourworld.com | Kenya’s Samburu Leads Intrepid’s 2027 Not Hot List As Lesser Known Destinations Gain Attention - Travel And Tour World | Sunday 20th September, 2026 |