Trending PR Campaigns
Ace Combat: Hour Zero
Bandai Namco paired the launch of Ace Combat 8: Wings of Theve with Hour Zero, a live-action prequel series starring Josh Holloway, Brandon Routh and Tamlyn Tomita. The cinematic series gives the game’s fictional war a human backstory, while Holloway’s candid “Top Gun mode” interview helped turn the tie-in into entertainment coverage.
Why it worked: It hijacked entertainment desks with a celebrity-led, live‑action prequel timed before launch—turning a game beat into film/TV news via an exclusive interview.
The lesson: Consider packaging your launch with a short, star-fronted narrative drop and offer exclusives that reframe your product as entertainment, not marketing.
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