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Rakuten Viki K-Drama Day

PR Campaign
Thursday 10th September, 2026

Rakuten Viki is bringing back its annual K-Drama Day for a week of free shows, celebrity messages, interviews, prizes and fan voting. The hook is turning a streaming promotion into a global fandom celebration, with viewers choosing which K-drama appears on digital billboards in cities around the world.

Why it worked: It turned a routine promo into a time-bound fan vote that hijacks real-world billboards—public stakes and visuals journalists can show.

The lesson: Consider a one-week, public vote that decides a visible real-world outcome—shop window, billboard, menu—then pitch the countdown.

Rakuten Viki
23 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
prnewswire.com RAKUTEN VIKI'S K-DRAMA DAY RETURNS FOR THE THIRD YEAR: CELEBRATE WITH FREE SHOWS, SPECIAL PRIZES, TALENT EXCLUSIVES AND MORE Wednesday 10th September, 2025
rakuten.today Rakuten Viki celebrates third annual K-Drama Day Thursday 16th October, 2025
rakuten.com Global Stars Light Up Rakuten Viki's K-Drama Day 2025 | Rakuten Group, Inc. Thursday 30th October, 2025
uol.com.br Viki: Streaming exibe k-dramas de graça por uma semana - 10/09/2026 - K-cultura - Folha Thursday 10th September, 2026
deadline.com K-Drama Day Returns For Fourth Time One Rakuten Viki With Park Ji Hoon, Bae In Hyuk & More Involved Thursday 10th September, 2026
prnewswire.com RAKUTEN VIKI'S K-DRAMA DAY RETURNS FOR THE FOURTH YEAR: CELEBRATE WITH FREE SHOWS, SPECIAL PRIZES, TALENT EXCLUSIVES AND MORE Thursday 10th September, 2026
technosports.co.in Rakuten Viki K-Drama Day 2026: Free Shows, Star Interviews & Prizes You Can't Miss Thursday 10th September, 2026
technosports.co.in Rakuten Viki K-Drama Day 2026: Free Shows, Star Interviews & Prizes You Can't Miss Thursday 10th September, 2026
popgeeks.com Rakuten Viki is Celebrating Its 4th Annual K-Drama Day with 10 Free-to-Watch K-Dramas | PopGeeks.com Forum | Indie Games, Movies, TV, Tabletop & Comics Thursday 10th September, 2026
popgeeks.com Rakuten Viki is Celebrating Its 4th Annual K-Drama Day with 10 Free-to-Watch K-Dramas | PopGeeks.com Forum | Indie Games, Movies, TV, Tabletop & Comics Thursday 10th September, 2026
technosports.co.in K-Drama Starter Pack 2026: 15 Must-Watch Korean Dramas to Celebrate K-Drama Day Friday 11th September, 2026
technosports.co.in K-Drama Starter Pack 2026: 15 Must-Watch Korean Dramas to Celebrate K-Drama Day Friday 11th September, 2026
reporteasia.com Rakuten Viki K-Drama Day impulsa la cultura coreana a nivel global en 2026 - Reporte Asia Saturday 12th September, 2026
reporteasia.com Rakuten Viki celebra su cuarto K-Drama Day - Reporte Asia Sunday 13th September, 2026
lavanguardia.com Viki celebra el Día del K-Drama ofreciendo series gratis y contenidos exclusivos Monday 14th September, 2026
r7.com K-drama de graça? K-Drama Day retorna em sua 4ª edição com séries grátis, prêmios e conteúdos exclusivos – R7 Entretenimento Tuesday 15th September, 2026
technosports.co.in Viki's K-Drama Day Voting Is Live: Here's How to Get Your Favorite Show on a Global Billboard Wednesday 16th September, 2026
estadao.com.br Viki libera doramas grátis, prêmios e mais no K-Drama Day; veja datas - Estadão Wednesday 16th September, 2026
thestatesman.com K-Drama Day: What it is, when it happens, and why it keeps growing every year - The Statesman Thursday 17th September, 2026
thestatesman.com K-Drama Day: What it is, when it happens, and why it keeps growing every year - The Statesman Thursday 17th September, 2026
suksesfinansial.id Rakuten Viki Gelar K-Drama Day 25 September, 45+ Judul Klasik Kembali Disorot Friday 18th September, 2026
forbes.com Viki K-Drama Day 2026 Lets Fans Watch K-Dramas For Free And Win Prizes Tuesday 22nd September, 2026
piratesandprincesses.net K-Drama Day 2026 is Sept. 25, and Viki is giving away free shows Wednesday 23rd September, 2026
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