Trending PR Campaigns
ManningCast: Heist
To announce the new ManningCast schedule, Peyton and Eli Manning made a 16-minute heist film about breaking into NFL headquarters to change it. Packed with cameos from Anne Hathaway, Paul Rudd, Serena Williams, Larry David and dozens of others, plus a stunt performed by the brothers, the deliberately oversized rollout gave a routine schedule announcement genuine entertainment value.
Why it worked: A routine schedule drop became news by reframing it as a celebrity-stuffed, stunt-led short film with behind-the-scenes access.
The lesson: Consider turning a dull update into a mini-genre film with cameos and a verifiable stunt journalists can embed and dissect.
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