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20 Years of Tyre Progress in Lap Times
Toyo Tires partnered with The Drive to test its new Proxes Sport R against a 2007 Proxes R1R at Buttonwillow Raceway. Using both a modified Toyota GR86 and a Honda Civic Type R, the test turned two decades of tyre development into a tangible lap-time comparison, supported by Porsche’s earlier 16-second Nürburgring improvement.
Why it worked: It turned a broad “tech got better” claim into hard, repeatable lap-time deltas across two cars—journalist-ready proof, not hype.
The lesson: Consider staging a controlled A/B test that converts 10–20 years of progress into one simple, headline-dominating metric anyone can grasp.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thedrive.com | Here’s What 20 Years of Tire Progress Looks Like in Lap Times | Wednesday 9th September, 2026 |