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Top 10 Campaign in Finance · September 2026
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Top 10 Campaign
Finance · September 2026

The City’s Untapped Talent Pool

PR Campaign
Wednesday 9th September, 2026

Beazley and rehabilitation charity Key4Life brought City employers together to make the case for hiring people with convictions ahead of new early-release rules. The hook was turning a sensitive policy change into a timely talent and insurance story, supported by new rehabilitation research and practical guidance for employers.

Why it worked: It hijacked a hard policy deadline—4,500 early releases—to reframe a talent shortage, backed by fresh recidivism data and concrete insurance fixes.

The lesson: Consider newsjacking an imminent rule change; quantify the upside, neutralize the perceived risk with a simple mechanism, and offer ready-to-use steps.

Beazley Key4Life
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
insurancebusinessmag.com Early release scheme adds 4,500 job seekers to the talent market | Insurance Business Wednesday 9th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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