Trending PR Campaigns
Wildfarmed Regenerative Lager
Wildfarmed teamed up with Signature Brew to create a regenerative lager made with ingredients linked to nature-friendly farming. The collaboration gave regenerative agriculture a more unexpected, culturally accessible hook—and positioned Wildfarmed as a challenger to celebrity farmer Jeremy Clarkson.
Why it worked: It hijacked a hot pop-culture frame—Clarkson’s lager—with a counterpunch: a brewer-backed, regeneratively-sourced beer and a named rival to anchor headlines.
The lesson: Consider reframing your mission through a surprising product collab that name-checks a bigger cultural touchpoint to create instant tension.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| businessgreen.com | 'Do It Right': Signature Brew, Wildfarmed, and Groove Armada launch regeneratively farmed beer | BusinessGreen News | Thursday 23rd July, 2026 |
| farmersguardian.com | Move over Clarkson – Wildfarmed branches out into regenerative beer | Farm News | Farmers Guardian | Monday 3rd August, 2026 |
| farmersguide.co.uk | Hawkstone and Wildfarmed launch Wildthing Lager to champion British farming - Farmers Guide | Thursday 10th September, 2026 |