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Fashion & Apparel · September 2026
JISOO: The Enigma
Tuesday 8th September, 2026
Self-Portrait cast JISOO as four distinct cinematic characters in a series of short fashion films, beginning with “The Enigma”. The character-led concept gives a familiar celebrity partnership a more imaginative hook, with each role expressed through a different performance and wardrobe.
Why it worked: It paired an exclusive, time-tied reveal with a four-part narrative arc, promising future installments and piggybacking JISOO’s solo release momentum.
The lesson: Consider pitching a limited series reveal with cliffhangers tied to a timely cultural moment, offering exclusive first look plus scheduled follow-ups.
Self-Portrait
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| billboard.com | BLACKPINK’s JISOO to Star as 4 Different ‘Cinematic Characters’ in Conceptual Fashion Campaign | Tuesday 8th September, 2026 |
| cw33.com | BLACKPINK’s Jisoo stars in new self-portrait campaign | CW33 Dallas / Ft. Worth | Tuesday 8th September, 2026 |
| cw33.com | BLACKPINK’s Jisoo stars in new self-portrait campaign | CW33 Dallas / Ft. Worth | Tuesday 8th September, 2026 |
| krbe.com | JISOO Takes on Four Screen Personas in New Self-Portrait Film Series | 104.1 - KRBE | KRBE-FM | Wednesday 9th September, 2026 |
| perfil.com | Jisoo protagoniza una campaña de moda conceptual interpretando a 4 "personajes cinematográficos" | Exitoina | Thursday 10th September, 2026 |
| nylon.com | An Exclusive First Look At Jisoo’s Third Self-Portrait Campaign Character | Wednesday 16th September, 2026 |