Trending PR Campaigns
Müller Corner Biscuit Collaborations
Müller is launching Corner yoghurts containing Oreo, McVitie’s Jaffa Cakes and Flipz, turning three familiar biscuit brands into yoghurt toppings. The unusual cross-category collaborations give the new products a simple hook for grocery and food media coverage.
Why it worked: It piggybacked mass-recognition IP, offering a clear “first in aisle” mashup with a hard date, price, and big-media spend for editors.
The lesson: Consider pitching a credible cross-category mashup that debuts on a fixed date with RRP and retail rollout, backed by paid media.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| just-food.com | UK: Muller revamps Corner yoghurt line - Just Food | Monday 26th November, 2012 |
| thegrocer.co.uk | Müller Corners with Oreos, Jaffa Cakes and Flipz set to launch | Tuesday 8th September, 2026 |
| just-food.com | Müller teams up on yogurt NPD with Mondelez, Pladis - Just Food | Tuesday 8th September, 2026 |