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Müller Corner Biscuit Collaborations

PR Campaign
Tuesday 8th September, 2026

Müller is launching Corner yoghurts containing Oreo, McVitie’s Jaffa Cakes and Flipz, turning three familiar biscuit brands into yoghurt toppings. The unusual cross-category collaborations give the new products a simple hook for grocery and food media coverage.

Why it worked: It piggybacked mass-recognition IP, offering a clear “first in aisle” mashup with a hard date, price, and big-media spend for editors.

The lesson: Consider pitching a credible cross-category mashup that debuts on a fixed date with RRP and retail rollout, backed by paid media.

Müller Oreo McVitie’s Jaffa Cakes Flipz
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
just-food.com UK: Muller revamps Corner yoghurt line - Just Food Monday 26th November, 2012
thegrocer.co.uk Müller Corners with Oreos, Jaffa Cakes and Flipz set to launch Tuesday 8th September, 2026
just-food.com Müller teams up on yogurt NPD with Mondelez, Pladis - Just Food Tuesday 8th September, 2026
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