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Starbucks x Peanuts Halloween Collection

PR Campaign
Thursday 3rd September, 2026

Starbucks teamed up with Peanuts to launch limited-edition Halloween drinkware and accessories, timed to the 60th anniversary of “It’s the Great Pumpkin, Charlie Brown.” The nostalgic seasonal collaboration gives the brand a timely cultural hook for coverage beyond a standard merchandise release.

Why it worked: It hit a built-in news peg—the 60th anniversary of a beloved special—turning routine merch into a nostalgia-fueled, time-limited headline.

The lesson: Consider anchoring your launch to a culturally significant anniversary and add scarcity; pitch with one crisp line that bridges both.

Starbucks Peanuts
25 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
starbucks.com Starbucks and Peanuts celebrate fall with a global merch collection inspired by 'The Great Pumpkin' - About Starbucks Thursday 3rd September, 2026
starbucks.com Starbucks® y Peanuts™ celebran el otoño con una colección global inspirada en The Great Pumpkin™ - Starbucks Historias Thursday 3rd September, 2026
allrecipes.com Starbucks Is Teaming up With a 75-Year-Old Brand on a New Collection That’s Guaranteed To Sell Out Thursday 3rd September, 2026
people.com Starbucks Is Launching a Peanuts-Themed Merch Drop, Including a Snoopy Cold Cup: Here’s When Thursday 3rd September, 2026
starbucks.com Starbucks celebrates Autumn across Asia Pacific with Snoopy and the Peanuts Gang : Starbucks Stories Asia Friday 4th September, 2026
delish.com Starbucks Just Unveiled A Snoopy ‘Great Pumpkin’ Collection—Here’s Your First Look Friday 4th September, 2026
merca20.com Starbucks Peanuts fall merchandise collection 2026: release date Friday 4th September, 2026
wsoctv.com Starbucks to launch Peanuts merchandise collection on Sept. 15 – WSOC TV Monday 7th September, 2026
wsaw.com Starbucks teams up with ‘Peanuts’ for limited-edition Halloween merchandise collection Monday 7th September, 2026
usatoday.com Starbucks is set to release an adorable Snoopy Cup. How to get it Tuesday 8th September, 2026
newsnationnow.com Starbucks Snoopy cup: How to get the already wildly viral Peanuts merch Wednesday 9th September, 2026
thesmartlocal.com Starbucks Is Launching A Halloween-Themed Peanuts Collection, With An Exclusive Snoopy Glass Cold Cup Thursday 10th September, 2026
bsckids.com Fall Into New and Old Favorites With Starbucks x “Peanuts” Friday 11th September, 2026
ocregister.com Snoopy and the Great Pumpkin star in Starbucks’ Halloween collection Friday 11th September, 2026
delish.com Starbucks May Be Dropping 2 Peanuts Frappuccinos With Its Snoopy Collection—Here’s What We Know Sunday 13th September, 2026
starbucks.com Starbucks and Peanuts celebrate fall with a global merch collection inspired by ‘The Great Pumpkin’ - Starbucks Stories EMEA Monday 14th September, 2026
wthr.com Starbucks' Peanuts fall collab launches Tuesday, including Snoopy-inspired cups and mugs | wthr.com Monday 14th September, 2026
usatoday.com Get Starbucks 'Peanuts' collection with Snoopy Cup starting Sept. 15 Monday 14th September, 2026
philstar.com Heads up Snoopy fans! Starbucks and Peanuts release limited collection inspired by ‘The Great Pumpkin’ | Philstar.com Tuesday 15th September, 2026
starbucks.com See the new Starbucks + Peanuts fall collection inspired by the Great Pumpkin and Pumpkin Spice Latte Tuesday 15th September, 2026
goodhousekeeping.com Starbucks Drops Limited-Edition Peanuts Halloween Collection Tuesday 15th September, 2026
scrippsnews.com Starbucks launches limited-edition peanuts collection featuring Snoopy Tuesday 15th September, 2026
abcnews.com Starbucks launches fall-themed Snoopy cup, Peanuts collection - ABC News Tuesday 15th September, 2026
today.com It’s the Great Pumpkin (Spice Latte), Charlie Brown: Starbucks Launches Peanuts Collection Tuesday 15th September, 2026
usatoday.com Snoopy cup, 'Peanuts' merch hit Starbucks and online resale markets Tuesday 15th September, 2026
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