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Renault’s Record-Breaking Anamorphic Print

PR Campaign
Sunday 4th August, 2013

Renault commissioned artist François Abélanet to create a record-breaking anamorphic artwork in central Lyon. Made from 25 sewn-together sections, the giant print created the illusion of pedestrians walking above a city and mountainous landscape, turning a vehicle launch into a striking public spectacle.

Why it worked: It hit a fresh Guinness World Record during a public install, giving journalists a verifiable superlative plus striking, filmable visuals.

The lesson: Consider engineering a measurable “world’s first/biggest” moment in a high-footfall location with a live reveal and simple proof.

Renault
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Publication Headline Date
guinnessworldrecords.com Renault commission record-breaking anamorphic print | Guinness World Records Sunday 4th August, 2013
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