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#1 Campaign August 2026
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#1 Campaign
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JCB Hydromax Land Speed Record Attempt

PR Campaign
Friday 7th August, 2026

JCB brought back record-setting driver Andy Green to Bonneville Salt Flats in a hydrogen-powered car built from its construction-engine technology. The high-speed attempt gave the company a dramatic way to demonstrate hydrogen’s potential for heavy industry, while creating a naturally compelling spectacle for news audiences.

Why it worked: A legacy record-breaker returning with a hydrogen engine created a timely, high-stakes demo that reframed clean tech as thrilling, proven, and measurable.

The lesson: Consider staging a live, governed record attempt that stress-tests your innovation in public, with a credible veteran as the protagonist.

JCB
25 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
constructionbriefing.com JCB’s hydrogen-powered car hits 368mph on Bonneville Salt Flats - International Rental News Friday 7th August, 2026
theengineer.co.uk JCB Hydromax hits 368mph in countdown to FIA hydrogen speed record attempt - The Engineer Friday 7th August, 2026
fuelcellsworks.com JCB Hydromax Reaches 368.347mph Record | Fuel Cells Works Monday 10th August, 2026
apnews.com Driver Andy Green attempts land speed record in hydrogen-powered car | AP News Monday 10th August, 2026
timeslive.co.za JCB Hydromax sets 592.797km/h record at Bonneville Monday 10th August, 2026
motor1.com JCB Hydromax Smashes Bonneville Record Before FIA Attempt Monday 10th August, 2026
ksl.com British driver Andy Green returning to Bonneville Salt Flats for another land speed record attempt | KSL.com Monday 10th August, 2026
jcb.com Hydrogen-powered JCB Hydromax sets 406.320 mph world land speed record Tuesday 11th August, 2026
abcnews.com Driver who broke the sound barrier attempts another land speed record in Utah - ABC News Tuesday 11th August, 2026
autocar.co.uk JCB Hydromax smashes hydrogen land speed record Tuesday 11th August, 2026
scientificamerican.com Land speed record holder shatters hydrogen car record with 406-mph race | Scientific American Tuesday 11th August, 2026
racer.com JCB's Hydromax sets hydrogen land speed record | RACER Tuesday 11th August, 2026
topspeed.com JCB Hydromax Sets 406 MPH Hydrogen Land Speed Record Tuesday 11th August, 2026
bbc.com British driver who broke sound barrier sets new speed record Wednesday 12th August, 2026
motor1.com Hydrogen JCB Hydromax Crushes FIA World Record With 406.320 MPH Wednesday 12th August, 2026
motoringresearch.com Hydrogen-powered JCB sets new 406mph land speed record Wednesday 12th August, 2026
nzherald.co.nz JCB Hydromax reaches 650km/h-plus in hydrogen speed record bid on Bonneville Salt Flats Wednesday 12th August, 2026
topgear.com This British-built hydrogen car* just set a 406mph+ land speed record | Top Gear Wednesday 12th August, 2026
insideevs.com This Is The Fastest Hydrogen-Powered Car in the World Wednesday 12th August, 2026
arstechnica.com Two hydrogen-burning engines powered this car to a new land speed record - Ars Technica Wednesday 12th August, 2026
newatlas.com Sound barrier-breaking driver sets zero-emissions land speed record Wednesday 12th August, 2026
si.com JCB Sets Stunning Hydrogen World Land Speed Record In Utah With Hydromax Machine Wednesday 12th August, 2026
foxnews.com JCB Hydromax shatters a world record with ‘extraordinary’ speeds topping 400 mph in hydrogen-powered car Wednesday 12th August, 2026
bbc.com Banbury firm behind new land speed record celebrates triumph Thursday 13th August, 2026
landrover.com DEFENDER OCTA LAUNCHES JCB HYDROMAX TO LAND SPEED RECORD GLORY | Land Rover Media Newsroom Thursday 13th August, 2026
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