Trending PR Campaigns
JCB Hydromax Land Speed Record Attempt
JCB brought back record-setting driver Andy Green to Bonneville Salt Flats in a hydrogen-powered car built from its construction-engine technology. The high-speed attempt gave the company a dramatic way to demonstrate hydrogen’s potential for heavy industry, while creating a naturally compelling spectacle for news audiences.
Why it worked: A legacy record-breaker returning with a hydrogen engine created a timely, high-stakes demo that reframed clean tech as thrilling, proven, and measurable.
The lesson: Consider staging a live, governed record attempt that stress-tests your innovation in public, with a credible veteran as the protagonist.
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