Trending PR Campaigns
Chongqing Motorcycle Visa-on-Arrival
Local motorcycle tour operators turned Chongqing’s neon-lit night roads into a cinematic visitor ritual. For as little as 198 yuan, tourists could ride past landmarks while filming choreographed, helmet-down videos designed for social sharing, helping the trend attract international visitors and widespread coverage.
Why it worked: It piggybacked a viral visual ritual and attached a price tag and route, turning TikTok eye candy into a bookable, exportable news hook.
The lesson: Consider packaging an existing viral behavior into a low-cost, time-bound “experience” with a name, price, and press-ready visuals.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| straitstimes.com | Tourists chase high-octane thrill in China’s trending biker capital of Chongqing | The Straits Times | Sunday 2nd August, 2026 |
| cgtn.com | Foreign tourists line up for Chongqing’s motorcycle "movie scenes" - CGTN | Wednesday 12th August, 2026 |
| chinadaily.com.cn | Tourism in fast lane: Visor down, confidence up - Chinadaily.com.cn | Saturday 5th September, 2026 |
| chinadaily.com.cn | Tourism in fast lane: Visor down, confidence up | Saturday 5th September, 2026 |