All PR Campaigns › Fishwife’s Tinned Fish Tour Merch

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.

Last 7 days Last 30 days Last Quarter This Quarter

Back

Fishwife’s Tinned Fish Tour Merch

PR Campaign

Friday 4th September, 2026

Fishwife teamed up with singer-songwriter Audrey Hobert to sell a co-branded tin of smoked trout as official concert merchandise. The unexpected pairing turned a shelf-stable food product into a $20 signed tour collectible, giving CNN a novel entry point into the wider tinned-fish trend.

Why it worked: They hijacked the merch table with a signed, edible collectible—an unexpected channel that reframed a grocery item as pop-culture news.

The lesson: Consider placing a mundane product in a surprising sales channel with a limited, autographable edition to trigger culture-first coverage.

Fishwife Audrey Hobert

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
cnn.com	Why is a can of fish being sold at a Gen Z concert? Behind the popularity boom of tinned fish	Friday 4th September, 2026

Want PR opportunities like this for your brand?

Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

Try it free →

Similar Ecommerce and Retail Campaigns

These ecommerce and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

The Masterpiece of Japanese Artistry (Anna Sawai for Hibiki)

Anna Sawai fronts Hibiki’s heritage-led kimono and short-film campaign.

The House of Suntory Hibiki

Doritos Loaded x Gordon Ramsay

Gordon Ramsay creates signature Doritos Loaded recipes to drive buzz.

Doritos PepsiCo Food Ventures Gordon Ramsay Restaurants

Thuma x Buchanan Studio Collaboration

Thuma and Buchanan Studio launch a bold striped furniture capsule.

Thuma Buchanan Studio

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.