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Bear-Proof Pizza Delivery

PR Campaign

Wednesday 2nd September, 2026

Fontana Pizza Company shared video of a delivery driver calmly walking past a black bear to hand customers their pizza. The restaurant framed the risky delivery as proof of its commitment to satisfying cravings, turning an ordinary order into a highly shareable wildlife encounter.

Why it worked: It had a clear, viral proof moment—unedited security footage of real danger—that doubled as brand promise in action.

The lesson: Consider staging or sourcing uncut footage of your team solving a risky, high-stakes inconvenience; caption it as your promise, not a claim.

Fontana Pizza Company

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
foxnews.com	Pizza delivery man deserves a raise after walking past a black bear to deliver customer's order \| OutKick	Wednesday 2nd September, 2026

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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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