Trending PR Campaigns
Grow Your Pension
Pension Attention encouraged people to check and grow their retirement savings by comparing pension pots with plants and vegetables. The campaign used research showing widespread pension disengagement, then brought the idea to life with backing from giant vegetable grower Kevin Fortey, known as “Mr Giant Veg”.
Why it worked: Original survey stat (52% never checked pots) plus a visual, metaphor-driven stunt with “Mr Giant Veg” created a fresh, clickable news hook.
The lesson: Consider pairing a stark, fresh stat about ignored behavior with a vivid, unexpected spokesperson or prop that literalizes the fix.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| stv.tv | People urged to grow their pensions as 52% ‘have never checked their pot’ | Friday 4th September, 2026 |