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Top 5 Campaign in Fashion & Apparel · September 2026
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Top 5 Campaign
Fashion & Apparel · September 2026

Havaianas x KidSuper Football Court Collaboration

PR Campaign
Wednesday 26th August, 2026

Havaianas teamed up with KidSuper on a four-style collection inspired by Brazilian football, art and fashion. To give the partnership a more tangible story, the brands repaired a public football court in São Paulo with artwork by KidSuper founder Colm Dillane, then used it as the campaign backdrop.

Why it worked: Using a real, restored São Paulo football court as the campaign set created a timely, visual news peg beyond a routine collab.

The lesson: Consider anchoring your release to a tangible public makeover and shoot the creative there to give media irresistible, place-based visuals.

Havaianas KidSuper
10 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
wwd.com EXCLUSIVE: KidSuper’s Colm Dillane Transforms Brazilian Soccer Field With His Art Ahead of Havaianas Collab Launch Wednesday 26th August, 2026
gqmiddleeast.com KidSuper and Havaianas Usher the Flip-Flop Into Its Football Era | GQ Middle East Wednesday 2nd September, 2026
kluidmagazine.com Havaianas Y KidSuper Convierten Una Chancla En Un Campo De Fútbol - Kluid Magazine Wednesday 2nd September, 2026
lofficiel.com Havaianas x KidSuper : le Futebol Arte quitte le terrain pour la mode Thursday 3rd September, 2026
retailgazette.co.uk Havaianas teams up with KidSuper for new collection Thursday 3rd September, 2026
mensfashionmagazine.com Havaianas and KidSuper | Mens Fashion Magazine Monday 7th September, 2026
merca20.com Havaianas lanza unas sandalias que parecen una cancha de futbol: así es su colección con KidSuper que está agotada Monday 7th September, 2026
schonmagazine.com havaianas x kidsuper | futebol arte | Schön! Magazine Tuesday 8th September, 2026
mrevistademilenio.com KidSuper: Del jogo bonito al diseño - M de Milenio Wednesday 9th September, 2026
garage.com.ph Havaianas and KidSuper bring Futebol Arte from the streets of Brazil to a new global collaboration - Garage Saturday 12th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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