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#1 Campaign in Fashion & Apparel · September 2026
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#1 Campaign
Fashion & Apparel · September 2026

Old Forester x Alpha Industries Distiller’s Jacket

PR Campaign
Wednesday 2nd September, 2026

Old Forester released its annual Birthday Bourbon alongside a limited-edition Alpha Industries workwear jacket. The collaboration turns the practical clothing worn by distillers into a collectible piece of Kentucky Bourbon-inspired fashion, giving the product launch a cultural hook beyond the bottle.

Why it worked: They piggybacked a fixed, annual release date with a cross-category, limited-drop jacket—creating scarcity plus a fashion-page hook beyond booze.

The lesson: Worth trying: pair your next cyclical milestone with a small-batch collab item that sells separately, timed as a one-day drop.

Old Forester Alpha Industries
10 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
prnewswire.com Old Forester® and Alpha Industries Unveil Limited-Edition Distiller's Jacket Celebrating American Craftsmanship Wednesday 2nd September, 2026
kentucky.com New whiskeys: Birthday bourbon, Michter’s toasted rye, Mizunara finish & more Wednesday 2nd September, 2026
courier-journal.com Old Forester drops 2026 Birthday Bourbon and limited-edition jacket Wednesday 2nd September, 2026
thebourbonflight.com Old Forester and Alpha Industries team up for limited-edition Distiller’s Jacket Wednesday 2nd September, 2026
thedailywhisky.com Old Forester Birthday Bourbon 2026 & Alpha Jacket | TDW Wednesday 2nd September, 2026
robbreport.com Old Forester's Annual Unicorn Birthday Bourbon Is Back for 2026 Wednesday 2nd September, 2026
thespiritsbusiness.com Old Forester teams up with Alpha Industries on workwear jacket Thursday 3rd September, 2026
themanual.com Old Forester is collaborating with an apparel brand to launch a jacket to celebrate its popular Birthday Bourbon - The Manual Thursday 3rd September, 2026
gearpatrol.com Old Forester Taps a Legendary Military Apparel Brand for a Classic Workwear Jacket | Gear Patrol Monday 7th September, 2026
uncrate.com Old Forester x Alpha Industries Distiller's Jacket | Uncrate Tuesday 15th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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