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Let Me Sell You a Dream

PR Campaign
Wednesday 2nd September, 2026

David Byrne and composer Daniel Pemberton created a song for Alex Gibney’s Musk documentary using only Elon Musk’s own quotes as lyrics. The deliberately literal approach turns Musk’s public statements into sardonic musical material, giving the film a distinctive hook ahead of its cinema release.

Why it worked: It weaponized a celebrity-on-celebrity collision—Byrne setting Musk’s own quotes to music—creating an Oscar-eligible, controversy-ready news peg.

The lesson: Consider turning a polarizing figure’s verbatim quotes into an unexpected format (song, poetry, recipe) and time it to awards eligibility.

David Byrne Daniel Pemberton Musk documentary
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