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Top 10 Campaign in Fashion & Apparel · September 2026
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Top 10 Campaign
Fashion & Apparel · September 2026

WAF Park: Nigeria’s Skateboarding Pathway

PR Campaign
Friday 4th September, 2026

WAFFLESNCREAM helped build Lagos’s first public concrete skatepark, creating a community hub where young skaters could learn, compete and find sponsorship. The story gained further attention through an Adidas collaboration featuring local skaters, including barefoot-to-breakout talent Joseph Omojuwa.

Why it worked: A clear before-and-after proof point—barefoot kid to Adidas model via the first public skatepark—gave journalists a timely, dramatic arc.

The lesson: Consider pitching a real person’s rapid ascent tied to a first-of-its-kind infrastructure or policy change that unlocked it.

WAFFLESNCREAM Adidas
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