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WAF Park: Nigeria’s Skateboarding Pathway
WAFFLESNCREAM helped build Lagos’s first public concrete skatepark, creating a community hub where young skaters could learn, compete and find sponsorship. The story gained further attention through an Adidas collaboration featuring local skaters, including barefoot-to-breakout talent Joseph Omojuwa.
Why it worked: A clear before-and-after proof point—barefoot kid to Adidas model via the first public skatepark—gave journalists a timely, dramatic arc.
The lesson: Consider pitching a real person’s rapid ascent tied to a first-of-its-kind infrastructure or policy change that unlocked it.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| independent.ng | WAF Unites Africa’s Skating Community At 9th Annual Go Skaye Day In Lagos – Independent Newspaper Nigeria | Saturday 27th June, 2026 |
| cnn.com | From barefoot to modeling Adidas: Why skateboarding is more than a sport in Nigeria | Friday 4th September, 2026 |