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Madrid Beats

PR Campaign
Tuesday 1st September, 2026

Madrid’s regional government, city council and Ifema launched ‘Madrid Beats’, an international tourism campaign built around the idea of the city’s “invisible heart”. A two-minute film narrated by Walton Goggins brings together Madrid’s history, people, culture and surrounding towns, using Formula 1’s return as a global media moment to promote the destination in 13 countries and seven languages.

Why it worked: It smartly hijacked F1’s global news cycle with a Hollywood-voiced, multi-language film and hard growth numbers to justify coverage.

The lesson: Consider timing your pitch to a global tentpole, add a recognizable narrator, translate assets, and quantify projected impact clearly.

Community of Madrid Madrid City Council Ifema Madrid
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
cronicadelhenares.com Madrid Beats: la campaña turística que se rueda en Alcalá | La Crónica del Henares Tuesday 1st September, 2026
madridesnoticia.es Madrid Beats pone a la región en el escaparate turístico internacional Wednesday 2nd September, 2026
epe.es MADRID BEATS | Madrid acelera su ofensiva turística internacional: casi 20 millones, 13 países y la F1 como gran escaparate Wednesday 2nd September, 2026
europapress.es Madrid busca conquistar el corazón de 13 países con 'Madrid Beats', su mayor campaña turística internacional Wednesday 2nd September, 2026
ipmark.com Madrid lleva su latido al mundo con ‘Madrid Beats’, su campaña internacional Wednesday 2nd September, 2026
ipmark.com Madrid lleva su latido al mundo con ‘Madrid Beats’, su campaña internacional Wednesday 2nd September, 2026
lasprovincias.es Madrid busca conquistar el corazón de 13 países con 'Madrid Beats' | Las Provincias Wednesday 2nd September, 2026
marketingdirecto.com "Madrid Beats" lleva el estilo de vida madrileño al resto del mundo Wednesday 2nd September, 2026
elindependiente.com Madrid Beats, el latido del mestizaje con el que la capital se proyecta al mundo Wednesday 2nd September, 2026
hosteltur.com Madrid lanza una nueva estrategia para reforzar su posicionamiento en mercados de largo radio Wednesday 2nd September, 2026
abc.es Madrid se vende como tierra de «tradición, vanguardia y libertad» en trece países y siete idiomas Wednesday 2nd September, 2026
enredando.info Madrid Beats, “el corazón invisible de Madrid” Thursday 3rd September, 2026
marketing-interactive.com Madrid puts its invisible heartbeat on the map | Marketing-Interactive Friday 4th September, 2026
periodistadigital.com Almeida presenta ‘Madrid Beats’, la nueva campaña internacional que convierte el corazón de la capital en símbolo turístico - Periodista Digital Friday 4th September, 2026
larazon.es "Madrid Beats": las instituciones madrileñas lanzan una campaña turística global de 18,8 millones con la tauromaquia y la alta cultura como activos diferenciadores Friday 4th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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