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Fashion & Apparel · September 2026
APEE × BABYMONSTER: Kawaii Monster Power Up!
Monday 13th July, 2026
APEE teamed up with K-pop group BABYMONSTER on a limited capsule collection of streetwear, including signed T-shirts, horned accessories and football jerseys. The collaboration extends into collectible gifts such as photocards, stickers and a numbered box set, giving fans a playful way to buy into the partnership.
Why it worked: It hit a global-sport calendar peg with a numbered, scarcity-driven drop and idol-specific merch, guaranteeing fandom-fueled traffic and headlines.
The lesson: Consider anchoring a limited, numbered drop to a looming cultural event and bundle personalized collectibles that activate stan communities.
APEE
BABYMONSTER
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| niusnews.com | 雅賢親簽T恤！APEE聯名BABYMONSTER推「1500本限量相冊」，同款惡魔角帽必搶 | 美人計 | 妞新聞 niusnews | Monday 13th July, 2026 |
| kiks.com.tw | APEE 攜手人氣女團 BABYMONSTER，推出限量膠囊系列「Kawaii Monster Power Up!」 | Tuesday 14th July, 2026 |
| koreastardaily.com | APEE × BABYMONSTER： 2026年度強勢引爆的 Ultra-Kawaii 街頭時尚聯乘 - KSD 韓星網 (明星) | Wednesday 15th July, 2026 |
| koreastardaily.com | APEE × BABYMONSTER： 2026年度強勢引爆的 Ultra-Kawaii 街頭時尚聯乘 - KSD 韓星網 (明星) | Wednesday 15th July, 2026 |
| stheadline.com | APEE × BABYMONSTER「Kawaii Monster Power Up!」聯乘膠囊系列7‧18發售 | Wednesday 15th July, 2026 |
| bape.com | APEE × BABYMONSTER | bape.com | Wednesday 29th July, 2026 |
| bape.com | APEE SUMMER 2026 COLLECTION | bape.com | — |